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Get More Out Of The Lacrosse You're Already Playing

Wisconsin has talented athletes and coaches, but they are spread out, making consistent development harder to access. XFactor connects the pieces around each athlete, turning their goals, coaches, practices, and training into one personalized development plan.

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Fall after school programs now enrolling - Limited training spots...

XFactor Academy training
XFACTOR ACADEMY

What Should Your Athlete Do With Their Next 15 Minutes to Reach Their Goals?

Free XFactor Development Evaluation
45 minutes · No commitment
Book My Free Evaluation

No obligation to enroll in XFactor Academy.

What Do I Get From My Evaluation?

Current skill evaluation
Coach feedback
Development priorities
Recommended next steps

Okay, I Know What They Need to Work On. Now What?

That’s where XFactor Academy comes in.

We turn your evaluation into a development plan built around your athlete’s goals and timeline. We work with their coaches, identify the right training and playing opportunities, and give them purposeful work between practices to keep moving forward.

What We Do For You:

01 • DEFINE THE GOAL

Know What You're Working Toward

Your athlete's goals and development priorities live in one place.

02 • CONNECT THE COACHING

Keep Everyone On The Same Page

Feedback from training, teams, and coaches contributes to the same development plan.

03 • KNOW WHAT TO DO NEXT

Turn Goals Into Action

We identify the training opportunities and at home work that move your athlete forward.

04 • KEEP ADJUSTING

Train. Track. Adjust.

Progress and feedback continuously shape what comes next.

Everything stays connected with XFactor Academy. Your plan, coaching, training, progress, and opportunities all live together. Start for $59 your first monthThen $99 per month.

Everything You Need to Reach Your Potential

  • Personalized At Home Training Workouts built around your goals and schedule.
  • Video Coaching and Feedback Send reps to your coach between sessions.
  • Full Development Profile Goals, feedback, progress, practices, skills, and training history in one place.
  • Priority Access First access to limited training, winter programs, and new opportunities.
  • Member Training Rates Save whenever you train individually or in a group.

Train from anywhere.

Your development plan and coaching continue remotely, with in-person training when it fits your schedule.

Virtual + In Person

Why Athletes Improve Faster

This is the difference between random camps and a real development system. Every athlete trains inside a structure that keeps coaching focused, progress visible, and next steps clear.

Structured Progression

Training builds in the right order, so athletes keep stacking skills instead of repeating disconnected sessions.

Real Coaching Feedback

Athletes get specific corrections and guidance they can actually use, not generic praise after reps.

Personalized Development

Coaching targets what each athlete needs most, based on current skill level, goals, and performance.

Consistent Accountability

Players stay engaged through follow-up, expectations, and a system that keeps development from drifting.

Long Term Planning

Sessions connect into a bigger plan, so athletes know what they are building toward over time.

Small Group Attention

Players get more meaningful reps and more individual coaching than they would in crowded camp settings.

What Families Notice

The biggest trust signal is simple: athletes stay consistent, families can see progress, and the coaching feels specific enough to matter.

My son went to his first XFactor training session last week. He got a ton out of the one session, and we wish we would have been going sooner.

Parent testimonial

We loved the feedback. We read it to the girls and they were so proud of themselves. We also really liked seeing what you are doing in practice because the girls were able to show us when we asked what certain things meant.

Parent testimonial

Thank you for the analysis. Our son is really enjoying the feedback, and I am seeing a huge improvement in his exits.

Parent testimonial
Progression Example Families can move from one-off sessions into a visible development path with clear next steps.
Before / After Story What starts as inconsistent reps becomes structured training with feedback that carries from session to session.
Why It Builds Trust Parents are not guessing whether training is working because the coaching, plan, and progress all stay visible.

Meet the Coaches

Devon Townsend

Devon Townsend

Founder | Software Engineer | Faceoff Coach

Varsity Offensive Coordinator at DeForest. Dedicated to helping athletes train with intention, develop elite habits, and bring Midwest lacrosse to a national level.

Jack Gengler

Jack Gengler

Madison Director | Attack Coach

Former Waunakee state champion, Wisconsin alumni, and played Division 3 at Illinois Wesleyan. Dedicated to providing quality feedback to build understanding of the game for those who didn’t grow up with it.

Adam Mikkelson

Adam Mikkelson

Oregon Director | Defensive Coach

Adam is a UW–Madison student and former Oregon High School standout, where he won a state championship. He brings energy, sharp defensive insight, and a focus on fundamentals, tempo, and building confidence.

Lauren Hoesly

Lauren Hoesly

Milwaukee Girls Director | Offensive Coach

Professional Physical Therapist at Aurora Health with a Doctorate in Physical Therapy, St Ambrose all-time points leader and Player of the Year, first team All-KCAC, two time All-Academic honors.

Aidan Kirkpatrick

Aidan Kirkpatrick

Milwaukee Boys Director | Offensive Coach

Owner of Badger Prime. 6 years coaching experience. Two time NCAA D2 captain at Bridgeport University and NJCAA National Champion runner-up at Howard CC in Maryland.

Israel Mikkelson

Israel Mikkelson

Software Engineer | Faceoff Coach

Former state champion, All-American, and Player of the Year. Israel plays NCAA Division III lacrosse at Washington and Lee University. He teaches precise technical precision at a high level.

Jace Bauer

Jace Bauer

Goalie Coach

Former All-American and team MVP. Posted 63% save rate across 16 games with a 5.3 GAA. Specializes in close-range reaction, positioning, and mental discipline.

Nick Orosco

Nick Orosco

Offensive Coach

Edgewood’s all-time leading scorer. Former Northfield, MN standout. Focused on fundamentals, shooting mechanics, and offensive IQ.

Ready To Start Developing With Purpose?

Choose the training path that fits your athlete now, then build momentum with coaching, structure, and progress you can actually see.

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